The producer of the iconic pop culture conventions enlists a marketing technology innovator to deliver personalized, more memorable experiences for fans.
When it comes to fan loyalty, there’s arguably no more devout group than the multitudes of decked-out fans attending Wizard World Comic Con events each year. Now the iconic tour’s producer, Wizard World, Inc. has teamed with Clutch, a consumer management platform pioneer, to further kindle fan devotion through enhanced, personalized experiences at its comic, sci-fi, and related events.
With its new fan loyalty program, Wizard World will offer exclusive incentives for advanced admission purchases along with options to pre-order photo op and autograph sessions at its pop culture events. The program will also help Wizard World use data insights provided by the Clutch platform to identify a fan’s favorite movies, TV shows, comics, and characters, and deliver customized experiences.
“With a fast-growing list of characters, brands, and celebrities participating in our comic con events, it is crucial to Wizard World and our partners that our offerings match specific fan preferences and deliver exactly what they are most passionate about,” explained John Macaluso, Wizard World CEO. “Clutch’s advanced customer marketing technology gives us keen insight into our fans’ behavior and interests, which allows us to cater to their individual preferences and maximize their experiences at all of our shows across the country.”
“Today’s consumers demand that brands deliver customized, even ‘special’ experiences, regardless of location, product, or scale,” said Chris Jones, Senior Vice President of Business Development for Clutch. “Personalization is critical to every customer-centric business, and it will come naturally for a brand like Wizard World that’s already had tremendous success with experiential marketing. The Clutch-Wizard World team is going to explore fan loyalty, events marketing, and data collection in a way that hasn’t been done before, creating untold growth opportunity for both organizations.”
The loyalty program is planned for full-scale deployment in the first quarter of 2016. In the meantime, you can see the conflux of devotees for yourself at the next Wizard World Comic Con, happening November 20-22 in Reno, Nevada.
Clutch’s advanced Consumer Management platform delivers customer intelligence and personalized engagements empowering consumer-focused brands to identify, understand and motivate their Most Valuable Customers (MVCs). Its advanced marketing platform integrates customer data across point-of-sale, ecommerce, mobile and social channels delivering personalized experiences, intelligent engagements and loyal customers.Headquartered outside of Philadelphia, Clutch’s solutions impact over 55 million consumers of over 750 brands. Clutch is a proud partner of Safeguard Scientifics SFE, +0.47% and Ben Franklin Technology Partners. For more information visit clutch.com, follow Clutch Holdings on LinkedIn or@ClutchSuccess on Twitter.
About Wizard World
Wizard World, Inc. (http://www.wizardworld.com) produces Comic Cons and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World has also launched CONtv, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM), and ComicConBox™, a premium subscription-based monthly box service. Fans can interact with Wizard World on Facebook, Twitter, Pinterest, Instagram and other social media services.
The 2015-16 Wizard World Comic Con schedule is available at: www.wizardworld.com/wizcon.html.